The United Nations Development Programme (UNDP) Nepal has launched a Request for Proposal (RFP) inviting firms to develop a comprehensive international marketing strategy and five-year action plan for the Nepal Tourism Board (NTB). The goal is to strengthen Nepal’s global tourism image and attract more international visitors.

This initiative is part of UNDP Nepal’s broader support to national partners in promoting sustainable economic development and strengthening sector-specific strategies like tourism.

Contract Period

To be determined based on the final agreement.

Scope of Work

The selected firm will design a forward-looking, results-oriented marketing strategy to position Nepal as a top travel destination globally.

Specific Deliverables/Requirements

• Conduct a detailed assessment of international tourism markets and stakeholders
• Identify target countries and ideal communication channels
• Develop a full strategic marketing plan with measurable goals
• Design a five-year action roadmap
• Recommend branding, outreach, and media strategies
• Align outputs with UNDP and NTB’s development goals

Key Responsibilities

The selected firm will lead the strategy creation process in close coordination with NTB and UNDP Nepal.

• Facilitate consultations and research activities
• Produce a comprehensive strategy document and action plan
• Deliver presentations and updates throughout the project cycle

Qualifications and Experience

Eligible firms must demonstrate proven success in delivering tourism marketing strategies at the national or international level.

Qualifications and Experience

• Minimum five years of experience in tourism promotion and strategic planning
• Experience working with governments, multilateral agencies, or tourism boards

Team Expertise

The proposal should include a diverse and skilled team.

• Lead Strategist: Expertise in tourism marketing and planning
• Sector Specialist: Knowledge of South Asian and global tourism trends
• Communications Expert: Branding, media, and outreach experience

Proposal Requirements/Instructions

Proposals must be submitted electronically via the UNDP Quantum Supplier Portal. All documents should follow the submission instructions provided in the user guide.

• Executive Summary
• Understanding of the Assignment
• Methodology and Work Plan
• Team Structure and CVs
• Company Credentials and Portfolio
• Detailed Budget Proposal
• Legal and Financial Declarations
• Other Required Attachments

Submission Details

All proposals must be submitted via:
http://supplier.quantum.partneragencies.org
Reference Number: UNDP-NPL-00503

Evaluation and Selection Process

Evaluation Criteria

• Quality and relevance of the proposed approach
• Experience and track record of the firm
• Team qualifications
• Cost-effectiveness

Selection Process

• Initial proposal review
• Shortlisting and interviews
• Final selection and award announcement

Schedule & Key Dates

• RFP Published: June 25, 2025
• Submission Deadline: July 14, 2025, 7:15 am (New York time)

Terms and Conditions (General)

All bidder communication must go through the UNDP Quantum Portal. Bidders must register or log in to access negotiation details. Use the "forgot password" feature if needed to recover login credentials.

For complete and authoritative information, please contact UNDP Nepal directly or refer to their official supplier portal.